The highly anticipated new courses from Meg Corporativa have arrived! We've developed two more courses to help you deepen your knowledge in certain areas of your business. They are: "Beloved Brand, Relevant Content" and "Producing Your Ideas." Together with "Efficient Management for Online Sales," we aim to show you the path we've taken at Meg & Meg to build our brand. The classes are taught by me, Jessica, and my friend and partner Daniela.
But that's not all; we've invited a team of specialists in various topics to enrich our classes. They are:
- Juliana Blanco, lawyer, discussing plagiarism, copyright, patents, and other related topics;
- Rui Miadaira, Founder and CEO of Ahazou, discussing paid media;
- Zilah Rodrigues, artisan, discussing handmade production;
- Priscila Cortez and Cecília Seravalli, to talk about sustainability;
- Gustavo, our customs broker, to discuss international product import.
Below are details about the courses:
Beloved Brand, Relevant Content Course
In this course, we show how we work to build a relevant brand. We will cover everything from brand creation and visual identity to content creation for the web.We don't intend to provide a step-by-step guide on how to act; rather, we want to present some techniques we use daily to promote our business. I was very proud when we started writing the workbook: I realized how powerful our strategies are, yet they operate almost intuitively in the day-to-day of Meg & Meg.
This course is divided into 6 modules, totaling 7 hours of classes:
Module 1: Building a Brand
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Beyond a good product or service
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Your unique selling proposition
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References and Inspirations
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Deciding on the brand name
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Brand registration
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The reason for the brand's existence
Module 2: Visual and Verbal Identity
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How to start building
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Logo
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Visual Identity Manual
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Do it yourself or hire a professional?
Module 3: Communication
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What to communicate about my brand?
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Organizing information and thoughts
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How to communicate the brand I just created?
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Beyond attraction: management
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Brand experience: it's communication
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The importance of shipping packaging
Module 4: Social Networks and Platforms
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Ensure your digital presence by making good use of networks
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A notion of paid media
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Analyze results
Module 5: Content is Entertainment
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Be relevant
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Real interactions
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Creating your editorial calendar
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More than customers, a community
Module 6: Content that Converts to Sales
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How to attract customers and not just followers?
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Communication as a sales strategy
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Mental Triggers: forced persuasion X best practices
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How to hire Influencers
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Conar (Brazilian Advertising Self-Regulation Council)
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Partnership / Collabs
Producing Your Ideas Course
When I started Meg, I didn't know how to create physical products. At the time, it seemed like a big challenge: I had to find suppliers, negotiate quantities, create products... Nowadays, after 6 years of practice, we have good tips to share. Our process has evolved significantly, and we feel confident to create anything we imagine! The "Producing Your Ideas" course was designed to show you the steps each of our products goes through until it reaches the store. We want to prove that you can produce whatever you want, even as a small company.The course is divided into 5 modules, totaling 6.5 hours of classes. The modules are:
Module 1: Creation
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The foundation of creation
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How to select ideas
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Understand production methods
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Creation Flow
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Handmade Production X Outsourced
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Supplier homologation
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How to budget for production?
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How to differentiate and maintain a good supplier?
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Step-by-step production
Module 3: International Production
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Pros x Cons
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Finding manufacturers
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Organizing production
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Import bureaucracy
Module 4: Organizing Launches and Restocks
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How do we organize launches?
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Control of restocks and packaging
Module 5: Intellectual Property and Copyright
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Better understanding these terms
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My work was copied, now what?
Both courses are aimed at those who sell physical products of any segment, not just stationery.
All classes are pre-recorded for you to watch at your own pace on the Hotmart platform. The courses include a workbook for you to consult whenever you wish, and at the end, all students receive a certificate of participation.
And here's a tip: for those who want to take all 3 courses, we offer a Course Combo where you buy 3 for the price of 2!
You can read more about the course and also enroll at megcorporativa.com.br
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Come study with us! We can't wait to see new businesses being born and thriving <3
