the story of Meg & Meg

I want to leave a record here of some highlights from the history of Meg & Meg.

The year was 2015, and I had a strong desire for a lighter and more enjoyable routine. Instagram was starting to become a craze here, and I realized how much I enjoyed following artisanal stationery and decor brands. Most of these brands were from outside Brazil, and this gave me an idea: what if I combined my basic design knowledge with my knack for organization and my entrepreneurial spirit into one company? Would it make sense to leave a career that was going well to dive into entrepreneurship?

In theory, it made a lot of sense. I put some fears aside, resigned, and used my severance pay to start Meg & Meg.

In the beginning, everything was quite challenging and different. But I put in a lot of effort, read all the manuals and guides for small businesses, and overcame my shyness about appearing on social media to create content and attract the much-desired community of customers. It worked, very well :)

The first sales were to friends and family; I even brought bags of products to my old workplaces. But little by little, the promotional strategies started working, and more people with the same interests as mine began to emerge.

I already knew that planners would be the brand's main focus, so by the end of that year, the 2017 model arrived, and there was even a launch party! It was a big event, and for the first time, I received 40 orders on the website on the same day. I started to get a sign that the company was truly gaining fans! The Pink Dalmatian model was the first to sell out and remains a favorite to this day.

Soon after, we started reselling our products, and it was exciting to see the collection in the window displays of stores that were my childhood dreams. We started creating more and more great content about organization and became a reference for stationery for independent women. I was even invited to speak at Instagram events about how to use the platform. Chic, right?

In 2018, the brand was big enough to hire its first employee. Lari arrived and ushered in an era of incredible people who would pass through the Meg & Meg team. Lari, Raquel, Karina, Dani, and Mari: it was a dream to work with you all, and I hope I contributed a little to the amazing career each of you has. You are talented, human, competent, dedicated, and I know each of you will continue to shine in new directions. Thank you <3

2018 was also the year we launched washi tapes, our first imported product and one of the brand's biggest achievements. It was very exciting to import something personalized, and I'm happy I embarked on this adventure. And then, with more courage and seeing the brand grow, we started venturing into the world of fairs. The first edition of Jardim Secreto was emblematic... it was a shower of affection, smiles, and even autographs. I will always remember that day.

In 2019, we launched the cute pen kit and the iconic Baby Book... beautiful, minimalist, and part of the story of thousands of people who came into this world. One of our biggest successes, for sure.

2020 was a crazy year, needless to say, right? But a lot also happened. We changed the company's visual identity, making the communication more chic and timeless. Mari was also responsible for the first kitchen collection... which was an absolute success.

The pandemic arrived a month after we moved into a new office, but we stood firm and managed to get through this period of so much uncertainty and transformation. I feel that Meg & Meg was a hug in the routine of many people who were going through difficult times back then.

2021 was marked by the arrival of Dani, who was my partner for two years. She revolutionized what we thought was organized, managed to produce even cooler products, and we finally launched our first clothing collection. The "Organizada" sweatshirt will be the iconic fashion item that few have in their wardrobe.

It was also time to bring courses with Meg Corporativa and help many companies improve their processes and get their ideas off the ground.

And so it was, with a loving, engaged community, offering practical tips on how to improve the routines of real people. Without aggressive strategies, always seeking to bring products of excellent quality, focusing on utility, perfect aesthetics, and with great care and affection for our customers.

Thank you to every person who placed an order in our store. I have always noticed how sweet and affectionate our customers were. Throughout all these years, we've had very few instances of discord in this relationship, you know? That makes me incredibly proud. On our end, we were always willing to provide the best service, respecting our customers' time and choices. On the other hand, we also received plenty of understanding and attention from those who use our creations.

A special thanks also to my friends and family. I know very well that I didn't get here alone and I was very well accompanied. Your support and encouragement, each in your own way, was fundamental.

For now, this story ends here. Not because it failed, but because it enabled bigger dreams. And who knows, maybe a special edition of the Planner will come out in a few years? It's always good to leave a place with the doors open :)

All our videos and cool stuff will be saved on Instagram.

Thank you for everything, it was wonderful.